Tiffany & Co. To Create Jewelry For ‘Great Gatsby’

When it comes to Baz Luhrmann’s The Great Gatsby, all that glitters is Tiffany & Co. The New York-based jeweler announced that it inked a deal with Warner Bros. Pictures and Bazmark (Luhrmann’s production company) to be the fine jeweler for the hotly anticipated 3D film.

The retelling of F. Scott Fitzgerald’s 1925 literary classic, starring Leonardo DiCaprio and Carey Mulligan (reprising the roles played by Robert Redford and Mia Farrow in 1974), will showcase spectacular platinum-set diamonds and endless strands of pearls to complement the Jazz Age drop-waist dresses and pinstriped three-piece suits by costume designer Catherine Martin. The two-time Academy Award winning costumer designer (2001’s Moulin Rouge!), was drawn to the jeweler because F. Scott Fitzgerald himself was a Tiffany & Co. customer and Louis Comfort Tiffany, the brand’s first design director, ran with the Long Island social circles portrayed in the story.

In addition to jewels, WWD reports that Tiffany & Co. will supply china, sterling flatware and other home accessories for the interior of Jay Gatsby’s lavish Long Island estate. “The Tiffany & Co. archives have proven to be an invaluable resource in looking back at this Golden Era of affluence and fine jewelry,” says Martin. “We have both created and recreated pieces that we hope will do justice to this extraordinary novel.”

DiCaprio and Mulligan recently started shooting the 3D film along with Tobey Maguire and Isla Fisher in Australia. It won’t hit theaters until 2012, but 1920s-inspired styles are already heating up as seen on the spring/summer 2012 runways at Marc Jacobs, Ralph Lauren and Alberta Ferretti’s Philosophy.

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