ING Direct customers take starring role alongside Isla Fisher
ING Direct has launched the next stage of its brand campaign, since the bank overhauled its positioning in June of last year and will star Isla Fisher as an ambassador.
In the campaign by VCCP Sydney, ING Direct has again used brand ambassador Isla Fisher alongside four customers to bring its customer experience offering to life.
ING Direct executive director John Arnott told AdNews Fisher has been a strong contributor to the company, doubling its sales in the past year and also raising its brand awareness.
Earlier this year, a study was released revealing celebrity ambassadors aren’t worth it unless they are a credible source that relates to the brand.
“Using a celebrity ambassador whose personality aligns with our brand and values helps [ING] cut through in a cluttered category,” Arnott says.
[…] Fox also announced several other release dates and release reschedulings:
Keeping Up With The Joneses, Directed by Greg Mottola and starring Gal Gadot, Isla Fisher, Jon Hamm, Zach Galifianakis: wide release on October 21, 2016 (US).
Tom Ford’s ‘Nocturnal Animals’ Lands Awards Season Release Date
Tom Ford’s Nocturnal Animals will open in select theaters on Nov. 18, the heart of awards season.
The Focus Features release, starring Amy Adams and Jake Gyllenhaal, tells the story of an art gallery owner who is haunted by her ex-husband’s novel, a violent thriller she interprets as a veiled threat and a symbolic revenge tale.
Nocturnal Animals will continue to expand midweek on Nov. 23, the beginning of the long Thanksgiving holiday, before rolling out nationwide on Dec. 9.
Michael Shannon, Aaron Taylor-Johnson, Isla Fisher, Armie Hammer, Ellie Bamber and Laura Linney also star in the specialty film, adapted from Austin Wright’s novel, Tony and Susan.
The Thanksgiving corridor is primetime when it comes to unveiling movies vying for awards attention, and Nocturnal Animals has no shortage of competition. Kenneth Lonergan’s Manchester by the Sea also begins its platform run on Nov. 18, while survival tale Lion opens in select theaters Nov. 23.
Nocturnal Animals marks Ford’s second feature directorial outing after A Single Man, starring Colin Firth and Julianne Moore. Released in fall 2009 after making its world premiere at the Venice International Film Festival, the movie earned Firth an Oscar nomination for best actor as well as a Golden Globe nomination.
Isla has joined Instagram! Follow her husbands link below…. 😉
As posted about on the night, Isla and Sacha attended the London premiere of his new film Alice Through The Looking Glass on Tuesday night. Isla looked radiant in a blue dress from Miu Miu, with red heels, and her hair styled classically down. Have a browse through 50+ HQ photos in our Gallery….
Isla and Sacha attended the London premiere of Sacha’s new film Alice Through The Looking Glass tonight – here’s a first look, and we’ll have full coverage for you asap…
— Disney UK (@Disney_UK) May 10, 2016
Visions will be released in the UK on June 20th on DVD and digital HD formats.