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February 6th 2018   Posted by: admin   Leave A Comment

During the recent US sporting event Superbowl, a trailer was shown for a new Crocodile Dundee movie starring a host of Aussie stars, including Isla. It was soon revealed, though, that this was not a movie trailer, but a clever new advertisement for Australia itself! The tourism campaign shows US actor Danny McBride travelling to the country and meeting Chris Hemsworth, and has cameos from Isla, Russell Crowe, Hugh Jackman, Margot Robbie, and other Australian stars.

The greatest name in the outback is back in the outback! Only this time, Dundee isn’t a Hollywood movie. It’s a giant tourism ad for Australia.

Thirty years after Crocodile Dundee first introduced the world to the land down under, Chris Hemsworth and Danny McBride bring the iconic Aussie franchise back as they embark on the trip of a lifetime. And while the film’s plot may not be real, Danny’s adventure through Australia’s outback, white sand beaches, gorgeous wineries and bustling cities are what truly await every visitor.

Come soon, mates. There’s nothing like Australia!

Find out more at the official campaign website dundeemovie.com; there are more videos there as well as on the Tourism Australian You Tube channel. AdForum.com has some information on the campaign too. Find out about how the project came about in the video interview with Chris Hemsworth further down this post.



Crocodile Dundee inspires new $36m American tourism push.

Today’s Super Bowl (the Big Game), the most watched television broadcast in the United States, kicked off a new A$36 million marketing push by Tourism Australia, aimed at supercharging the value of American tourism Down Under.

Supported by Qantas, American Airlines and Wine Australia and featuring appearances from some of Australia’s biggest celebrities, the campaign is the largest Tourism Australia has run in the United States since Paul Hogan’s famous Come Say G’Day ads more than 30 years ago. Celebrities featured include Chris and Liam Hemsworth, Hugh Jackman, Paul Hogan, Margot Robbie, Ruby Rose and Russell Crowe as well as American actor Danny McBride.

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December 28th 2017   Posted by: admin   Leave A Comment

Here are a few recent ING Direct adverts featuring Isla and her diva alter-ego! Thanks to Ana for the heads-up on these.



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October 20th 2017   Posted by: admin   Leave A Comment

Isla continued her US ‘Marge In Charge’ promotional tour with an appearance on US chat show Steve yesterday. She chatted about her transport of choice, the book, Morgan Freeman, and who takes charge of various things at home. Here’s the interview:




October 13th 2017   Posted by: admin   Leave A Comment

Isla appeared on US morning show The Today Show yesterday to promote the release of ‘Marge In Charge’ in the US. Isla said she wants Betty White to play Marge in a movie of the book if one was ever made, and she talked about the response she’s had to Marge in the UK. She briefly mentioned her upcoming movie Tag, and there was an obligatory mention of her husband and his famous antics. Here’s the interview:




October 7th 2017   Posted by: admin   Leave A Comment

Isla has been promoting the release of ‘Marge In Charge’ in the US this week, and on Thursday she chatted to Entertainment Tonight about this book, her pet cats, the type of characters she’s drawn to, and why she doesn’t talk about her kids or husband in public.

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October 7th 2017   Posted by: admin   Leave A Comment

Actress and comedian author Isla Fisher talks about the inspirations behind her new children’s book, Marge in Charge!




October 7th 2017   Posted by: admin   Leave A Comment

Laugh along with actress and comedian Isla Fisher as she lets in on a secret—now that she’s a children’s book author, she can guess the plot of a book just by looking at the cover! (Just don’t tell her that she gets them all wrong.)

The incredibly funny actress, comedian, and now author Isla Fisher goofs around by describing the plots of books based on their covers.




October 7th 2017   Posted by: admin   Leave A Comment

Isla has made another appearance on BBC’s Bedtime Stories recently, reading ‘It Takes Two to T’wit T’woo’ by Paula Knight: