During the recent US sporting event Superbowl, a trailer was shown for a new Crocodile Dundee movie starring a host of Aussie stars, including Isla. It was soon revealed, though, that this was not a movie trailer, but a clever new advertisement for Australia itself! The tourism campaign shows US actor Danny McBride travelling to the country and meeting Chris Hemsworth, and has cameos from Isla, Russell Crowe, Hugh Jackman, Margot Robbie, and other Australian stars.
The greatest name in the outback is back in the outback! Only this time, Dundee isn’t a Hollywood movie. It’s a giant tourism ad for Australia.
Thirty years after Crocodile Dundee first introduced the world to the land down under, Chris Hemsworth and Danny McBride bring the iconic Aussie franchise back as they embark on the trip of a lifetime. And while the film’s plot may not be real, Danny’s adventure through Australia’s outback, white sand beaches, gorgeous wineries and bustling cities are what truly await every visitor.
Come soon, mates. There’s nothing like Australia!
Find out more at the official campaign website dundeemovie.com; there are more videos there as well as on the Tourism Australian You Tube channel. AdForum.com has some information on the campaign too. Find out about how the project came about in the video interview with Chris Hemsworth further down this post.
Crocodile Dundee inspires new $36m American tourism push.
Today’s Super Bowl (the Big Game), the most watched television broadcast in the United States, kicked off a new A$36 million marketing push by Tourism Australia, aimed at supercharging the value of American tourism Down Under.
Supported by Qantas, American Airlines and Wine Australia and featuring appearances from some of Australia’s biggest celebrities, the campaign is the largest Tourism Australia has run in the United States since Paul Hogan’s famous Come Say G’Day ads more than 30 years ago. Celebrities featured include Chris and Liam Hemsworth, Hugh Jackman, Paul Hogan, Margot Robbie, Ruby Rose and Russell Crowe as well as American actor Danny McBride.