ING Direct campaign – photos, videos & information

The Gallery has recently been updated with photos and screencaptures from Isla’s ING Direct adverts, and I’ve now added information on the campaign to our Career section. Further down this post are a collection of all the videos I can find from the campaign that haven’t already been posted here. Isla is pretty funny in the vids!

Gallery: ING Direct



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“Keeping Up With The Joneses” set visits

To tie-in with the release of the first trailer for Keeping Up With The Joneses yesterday, ComingSoon.net and JoBlo.com have posted their set visit reports. In them, Isla and her castmates talk more about their characters and comedy in cinema. Read the Isla-specific parts below, and click the source links for the full articles:

Set Visit: Keeping Up with the Joneses featuring Isla Fisher and Gal Gadot

“Hurry up and wait” is an idiom you’ll often find applied to film sets. With dozens of people on a film set working together towards a common goal, each department has its own amount of preparation to take care of before anyone even stands in front of the camera. It’s the nature of the business, and in regards to KEEPING UP WITH JONESES, this worked to my advantage. I’m in the break room that, while cold, is also basically four bare, white walls. You’d think it was the cargo bay of the Tantive IV or something. Thankfully the stunt crew is hanging out in close proximity and going over some of the choreography of the upcoming fight. I’ll tell ya, it’s fascinating to watch these people improv their way through a fight like comedians do through a conversation.

Before long, the on-set contact leads me back out to the Hotel Suite set to check out more of what’s being shot. We decide to take the scenic route this time around which allows me a kick-ass view of the massive city backdrop that’s hanging outside of the hotel room windows. Make no mistake, when you’re standing there on-set, a well-lit backdrop makes all the difference in comparison to a green screen.

I return to the dining room of the Odyssey suite set to find trays of earplugs being passed around. A Scrubs-esque fantasy ensues where Jon Hamm and I go to a progressive rock concert and out for a bite to eat afterwards (he lets me have a bite from his meal – what a gentleman). In reality, I’m getting the next best thing; he’s going to shoot a gun! Okay, so it’s not a real gun (of course), but the idea of Jon “Archer” Hamm dispatching goons with firearms is too exciting a prospect. I love me some Mad Men, but to finally see him fight with bullets instead of brains is total catharsis. Immediately my mind pencils in KEEPING UP WITH THE JONESES as the “unofficial” series finale to Mad Men. I take a seat next to the table, having a great view of the monitors and the Hamm himself. As Gadot waits around for her earplugs, a restless Jon Hamm reaches over and playfully pokes her in the ear with his pinky. What did I say? The man’s funny! I’d like to think there’s one crew member who deals with Hamm’s antics day-in and day-out and is just thinking, “I’m real sick of your shit, Hamm!” No, that’s impossible.

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First look at “Keeping Up With The Joneses”

We finally have our first look at Isla’s upcoming movie Keeping Up With The Joneses! The first trailer has been released today, and this was accompanied by the first stills and an official site. The cast also appeared on The Today Show earlier this morning to promote the trailer release, chatting about their characters and working together. Watch the trailer and TV appearance within this post, and find the stills and HD screencaptures in our Gallery. The movie looks really funny – what do you think?

The movie hits US cinemas on October 21st, and follows in the UK on October 28th.

An ordinary suburban couple (Zach Galifianakis, Isla Fisher) finds it’s not easy keeping up with the Joneses (Jon Hamm, Gal Gadot) – their impossibly gorgeous and ultra-sophisticated new neighbors – especially when they discover that Mr. and Mrs. “Jones” are covert operatives.





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“Sofia The First” updates

Isla Fisher Web has now been updated with content from Isla’s voice work on Disney Junior series Sofia The First. She voiced the character of Wee Sprite Button on two episodes last year, and brought her usual spark and enthusiasm to the character! Read more about Isla’s role on our Filmography page, and find a still and HD screencaptures in our Gallery:

Button: “What can I say? We like to have fun! But sometimes fun causes messes, and messes cause trouble, and then everyone freaks out!”

Gallery: Sofia The First

Sofia The First Sofia The First Sofia The First Sofia The First Sofia The First

New ING Direct advert

ING Direct customers take starring role alongside Isla Fisher

ING Direct has launched the next stage of its brand campaign, since the bank overhauled its positioning in June of last year and will star Isla Fisher as an ambassador.

In the campaign by VCCP Sydney, ING Direct has again used brand ambassador Isla Fisher alongside four customers to bring its customer experience offering to life.

ING Direct executive director John Arnott told AdNews Fisher has been a strong contributor to the company, doubling its sales in the past year and also raising its brand awareness.



Earlier this year, a study was released revealing celebrity ambassadors aren’t worth it unless they are a credible source that relates to the brand.

“Using a celebrity ambassador whose personality aligns with our brand and values helps [ING] cut through in a cluttered category,” Arnott says.

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